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UID:3097-1722297600-1722470399@allthingsinsights.com
SUMMARY:Road to TMRE 2024
DESCRIPTION:With consumers at the heart of market research\, the rise of AI for insights is inevitably met with equal counterpressure to preserve a consumer-centric mindset. Before we head to TMRE 2024 in Orlando this fall\, join us for a free\, two-day digital event with leaders from some of the world’s biggest companies as we explore successful uses of AI for market research while remaining human centered in your business strategies. Learn more.
URL:https://allthingsinsights.com/event/road-to-tmre-2024/
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DTSTART;TZID=America/New_York:20240610T120000
DTEND;TZID=America/New_York:20240612T120000
DTSTAMP:20260928T192835
CREATED:20231027T160412Z
LAST-MODIFIED:20231027T161445Z
UID:2521-1718020800-1718193600@allthingsinsights.com
SUMMARY:FEI: Front End of Innovation
DESCRIPTION:For more than 20-years\, corporate innovators and R&D executives have gathered at FEI: Front End of Innovation to stay ahead of trends\, collaborate and identify opportunities to develop and deliver the next-gen products and services that propel businesses forward. \n\n\n\nThis knowledge-sharing\, collaborating and trend-spotting event offers an in-depth look across industry landscapes for a fresh view of the latest technologies\, people and strategies fueling the evolution of new product design and development and disrupting the status quo. Host to some of the brightest minds of the 21st century over the past two decades\, keynotes have included Steve Wozniak\, Clayton Christensen\, Malcolm Gladwell\, A.G. Lafley\, Teresa Amabile and others\, offering corporate and start-up innovators a wide variety or perspectives and inspiration from unmatched content and event experiences. \n\n\n\nFEI will be held June 10-12\, 2024\, at the Omni Boston Hotel at the Seaport\, Boston\, MA.
URL:https://allthingsinsights.com/event/fei-front-end-of-innovation/
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DTSTART;TZID=America/New_York:20240430T120000
DTEND;TZID=America/New_York:20240502T120000
DTSTAMP:20260928T192835
CREATED:20240209T175050Z
LAST-MODIFIED:20240209T175050Z
UID:2794-1714478400-1714651200@allthingsinsights.com
SUMMARY:TMRE @ Home
DESCRIPTION:The experts who bring you TMRE: The Market Research Event—the premiere consumer insights conference for market research and customer insights leaders—unites the brightest minds from the global community on one ‘virtual’ stage for a three-day event to advance our industry. Educational tracks include the AI & Tech Summit (April 30)\, the Intersection of Insights & Analytics Summit (May 1) and the Insights ROI & Strategy Summit (May 2).
URL:https://allthingsinsights.com/event/tmre-home/
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DTSTART;TZID=America/New_York:20240410T000000
DTEND;TZID=America/New_York:20240410T235900
DTSTAMP:20260928T192835
CREATED:20230428T162538Z
LAST-MODIFIED:20240229T163659Z
UID:443-1712707200-1712793540@allthingsinsights.com
SUMMARY:Innovation 2024
DESCRIPTION:Roll-up your sleeves for this interactive workshop where you’ll discover what’s working\, what’s not\, and what to do about it alongside fellow innovators from around the world. \nIn 21 years+ of producing FEI: Front End of Innovation\, we’ve learned that the community  achieves more when we convene more often than once a year.  \nJoin us for Innovation 2024\, an interactive\, entirely free virtual event that takes place in just under two hours. Beginning with a big picture conversation around timeless lessons from Author and Professor (and first year FEI keynote!) Clayton Christensen’s seminal work in the age of AI and ending with a friendly competition that will leave you with a fresh view of net zero mandates\, spark your creativity and renew your passion for innovation like no other. \nSession 1: \nWhen New Technologies Cause Great Firms To Fail \nOur first session is a discussion of Clayton Christensen’s ‘Innovators Dilemma’. Join this interactive discussion to hear how your colleagues are solving modern day innovators dilemmas around the integration of AI (artificial intelligence) into organizational systems and processes. Join us for discussion and debate and we’ll share the culmination of all your ideas and recommendations at the end of the session. \n\nWhat are Lessons Learned From Past Technology Strategies for Disruptive Technologies\nDoing the right thing is doing the wrong thing- thoughts on finding an equilibrium between spending time/money testing vs. simply getting disrupted\nWhat are thoughts on how new methodologies (such as design thinking plus or stingray) assist in onboarding AI?\n\nSession 2: \nThe FEI 2024 Net Zero Emissions Start-up Competition Round 1 \nInnovators worldwide are increasingly charged with achieving Net Zero emissions in the near term. In this entertaining and enlivening first round of the FEI Net Zero Emissions Competition that will take place live at FEI: Front End of Innovation in Boston this summer\, you’ll hear the first pitch of start-ups offering their best ideas to help support corporations in their net zero journeys. \nAsk your own hard-hitting questions of the start-ups alongside those of an all-star competition committee that comprises innovators from Nokia\, Prologis\, Yale and Cornell Tech and leave with a benchmark for how your peer organizations are tackling net zero mandates. \nEach Round 1 start-up provides a brief but impactful three-minute pitch\, followed by an engaging two-minute Q&A session. \nStart-ups Evaluated Upon \nStrength of MVP \nBroadness of application\, impact and relevance to cross-industry corporates \nDegree of feasibility/effectiveness of product/service/solution \n\nOnce all pitches are concluded\, you the audience\, along with our esteemed advisory board will have the opportunity to vote for the most deserving startups to propel to the next and final round which takes place onsite at FEI on June 11th.\nRegister now to be a part of this transformative event and contribute to the success of these trailblazing ventures.\n\n \n \n\n \n\nBook Now
URL:https://allthingsinsights.com/event/innovation-2024/
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DTSTART;TZID=America/New_York:20231205T000000
DTEND;TZID=America/New_York:20231207T235959
DTSTAMP:20260928T192835
CREATED:20230428T162538Z
LAST-MODIFIED:20231030T152318Z
UID:451-1701734400-1701993599@allthingsinsights.com
SUMMARY:TMRE Continued
DESCRIPTION:Focusing On Key Lessons Learned Through A 2024 Lens \n\n\n\n \n\n\n\n \nJoin us as we bring together the community to distill lessons learned from TMRE in Denver as well as the entirety of 2023. This is the last opportunity to meet as a group this year which provides the perfect runway to ramp up for 2024 and set an action plan for Q1. As always\, we’ll deep dive into three subject areas and capture key takeaways: \n\n\n\n \n\n\n\n \nDecember 5: AI for Insights & Analytics Summit Continued \n\n\n\n \n\n\n\n \n\n\n \nWe distill lessons learned from the AI for Insights & Analytics Summit at TMRE to further demystify and unlock the potential of artificial intelligence and generative technologies for Insights and Analytics professionals. Gain a deeper understanding in using AI for Insights & Analytics and come away with an action plan for 2024.\n\n\n \n\n\n\n\n \n\n\n\n \n11:00 AM “Machine Learning: Optimizing Ad Campaigns” \n\n\n\n \n\n\n\n \n\n\n \nJoin us for a Fireside Chat introduction to machine learning and its business applications.  We’ll cover specific examples of selecting a new ad campaign. We’ll realize that ML can help by analyzing past campaign performance (e.g.\, attribution\, marketing mix modeling)\, predicting future campaign success\, targeting\, and personalizing ad content. And we’ll discover the organizational benefits of the role that machine learning plays in maximizing ad campaign effectiveness.\n\n\n\n \nMichael Bagalman\, VP\, Business Intelligence & Data Science\, Starz\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \n12:30 PM Insights + AI: Operationalizing A Hybrid Approach \n\n\n\n \n\n\n\n \n\n\n \nThe future is now regarding identifying the strengths and limitations of AI in consumer insights and understanding its role as a complementary tool. While AI can automate data collection\, analysis\, and interpretation processes to uncover valuable insights at scale\, that’s easier said than done. Myriad issues such as corporate firewalls\, dynamic yet disparate\, mostly unproven solutions that fit your organization must be found\, tested and implemented by the right combination of teams. The insights function of course stands to benefit from predictive modeling\, sentiment analysis\, and clustering for in-depth consumer understanding. And so the key is identifying opportunities for hybrid approaches that combine AI techniques with traditional research methods. We discuss what can be done now based on current in-house resources and organizational hurdles apparent.\n\nChristina Speck\, Vice President\, Insight & Research\, Blue Shield Blue Cross\n\n\n\n \n\n\n \nChris Whitely\, Senior Director\, Product Management (Data Science)\, Comcast\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \nDecember 6: Optimizing Talent & Increasing Influence \n\n\n\n \n\n\n\n \n\n\n \nTalent for Insights teams and the influence of Insights teams are both moving targets. Insights teams now need to comprise unique talent procured from different places than traditional market research of old. That new talent can provide advanced tools that can help secure more influence for Insights teams within the organization. Arm yourself with what Insights leaders are doing to secure fresh talent as well as more influence.\n\n\n \n\n\n\n\n \n\n\n\n \n11:00 AM Increasing Influence: About That Seat At The Table \n\n\n\n \n\n\n\n \n\n\n \nShifting insights from being seen as a function to a capability in order to drive long-term sustainable growth is getting to be table stakes. Following their TMRE session\, two senior insights executives that have worked for 5 iconic brands (IBM\, Coca-Cola\, eBay\, Microsoft and American Express) discuss how to build an insights culture that has influence and is an indispensable partner in driving consumer-centric thinking and guiding decisions. You’ll not only get lessons learned but these executives’ take on how the session resonated through Q&A and feedback from the event so you benefit from suggested actionable takeaways while benchmarking with your peers.\n\nThomas Walker\, Vice President\, Global Consumer Insights\, eBay\n\n\n\n \n\n\n \nChristopher Frank\, Co-Faculty Director\, Columbia University\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \n12:30 PM Optimizing Talent: Evolving The In-House Team While Sourcing What’s Missing \n\n\n\n \n\n\n\n \n\n\n \nAn experienced group of well-groomed generalists? A dynamic team of specialists? A mix of both? What is the best team make-up for your organization as we make our way into 2024? There are myriad ways to answer the question…and that’s before we count the intelligence that we can now access artificially. Join this discussion to come up with a game plan of how to evolve your in-house team while sourcing what’s missing.\n\nShilpa Khanna\, Assoc. Dir.\, Transformational Growth Insights\, The Clorox Co.\n\n\n\n \n\n\n \nCory Lommel\, Director Consumer Insights\, Cargill\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \nDecember 7: Blending Insights & Analytics \n\n\n\n \n\n\n\n \n\n\n \nMany corporate leaders have brought together Insights & Analytics into new team structures to benefit the organization with data as well as context. While the shift is in full swing\, other organizations have yet to reap the rewards of activating this dual mindset. We discuss key lessons learned from forward thinking and forward structured organizations.\n\n\n \n\n\n\n\n \n\n\n\n \n11:00 AM Capturing Consumers Through Sentiment Analysis \n\n\n\n \n\n\n\n \n\n\n \nPrecontemplation is a great place to be if your consumer also has cognitive thoughts or memories about your brand. But if you’re stuck in the precontemplation state of your consumer without memory\, additional steps must be taken. Actually identifying true consumer sentiment in the moment\, and plotting the analytics of peak\, pit and middle moments provides the opportunity to influence consumer adoption. So if gaining an understanding of peak-end memory bias and how it affects brand love is the goal\, join this session.\n\nKajoli Tankha\, Senior Director\, Consumer Marketing Insights\, Microsoft\n\n\n\n \n\n\n \nDan Evans\, Senior Research Manager\, Microsoft\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \n12:30 PM Blending Analytics & Insights To Drive Business Outcomes \n\n\n\n \n\n\n\n \n\n\n \nUnderstanding the mechanics of what is being shared\n\n\n \n\n\n \nUtilizing analytics as pathways to tell a larger story\n\n\n \n\n\n \nOrchestrating your story from data to insights\n\n\n \n\n\n \nRealizing the strategic summaries that can come from key sources\n\n\n \n\n\n \nEnsuring business stakeholder needs are truly reflected in the business outcomes Analytics & Insights produces\n\nDoug Jensen\, SVP Go-To-Market (GTM) Analytics & Activation and Learning Center COE\, Estee Lauder Companies\n\n\nMiles Drayton\, Global Director\, Planning & Integrated Insights\, GM\n\n\n\n \n\n\n \nTom Gould\, Director\, Insights & Analytics\, Constellation Brands\n\n\n \n\n\n\n \n\n\n\n \n\n\n\n\n \n\n\n\n \n\n\n \n\nBook Now
URL:https://allthingsinsights.com/event/tmre-continued/
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DTSTART;TZID=America/New_York:20231023T000000
DTEND;TZID=America/New_York:20231025T235959
DTSTAMP:20260928T192835
CREATED:20230428T162538Z
LAST-MODIFIED:20230626T153439Z
UID:441-1698019200-1698278399@allthingsinsights.com
SUMMARY:TMRE: The Market Research Event
DESCRIPTION:THE WORLD’S #1 INSIGHTS & ANALYTICS EVENT \n\n\n\n \n\n\n \nEach year\, The Market Research Event unites insights executives from around the world with the common goal of advancing the insights practice\, identifying trends that will impact our businesses and developing as respected leaders while driving bottom-line value with insights.Join us this October 23-25 in Denver’s Rocky Mountains for a knowledge-sharing\, collaboration\, and networking event like no other. \n\n\n\n \n \n			\n									Book Now
URL:https://allthingsinsights.com/event/tmre/
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DTSTART;TZID=America/New_York:20230919T000000
DTEND;TZID=America/New_York:20230921T235959
DTSTAMP:20260928T192835
CREATED:20230428T162538Z
LAST-MODIFIED:20230627T131917Z
UID:1820-1695081600-1695340799@allthingsinsights.com
SUMMARY:The Road to TMRE
DESCRIPTION:DEEP DIVE INTO THREE SUBJECT AREAS AND CAPTURE KEY TAKEAWAYS! \nAre you planning on heading to TMRE in October? If you are looking for some insights and inspiration\, and to advance your skills moving forward to prepare for the conference in Denver and beyond\, then All Things Insights is here to help you get up to speed! \nAll Things Insights’ special three-day virtual Gathering\, the Road to TMRE\, will take place September 19-21. It will offer a deep range of measurement and metrics-oriented sessions that are geared towards insights professionals and the skills they are looking to develop and enhance. \n  \n\nBeyond Media Measurement\, on September 19\, will look at Attention Metrics\, Programmatic Progression\, Measurement Frameworks and more.\nDIY Insights\, on September 20\, will feature panels that examine creating source intelligence through in-house methods\, such as “When Less Is More\,” as we dive into what’s working\, what’s not and what to do about it.\nBehavioral Insights\, on September 21\, explores the human side of the insights equation. How can we better serve the humans that comprise our teams and the humans that benefit from all of that work we’ve been doing all year? We dedicate this session to answering those questions as we look at talent from all the angles\, and as we “Dive Into The Collective Behavioral Sciences.”\n\nThis September\, as you look to gain an educational edge before the big show in Denver\, take advantage of All Things Insights’ virtual Gathering and its three summits on Beyond Media Measurement\, DIY Insights and Behavioral Insights. Register now to put the insights pedal to the metal on the Road to TMRE! \nBook Now
URL:https://allthingsinsights.com/event/tmre-5/
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