sustainable insights
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in…
January 2, 2024
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consumer demographics
Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers
Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a…
June 20, 2024
consumer engagement
Sustainability Myth #5: Certifications Are the Best Way to Communicate Sustainability to Consumers
Brands and retailers who are overwhelmed at the complexities of sustainable product messaging are often tempted to leverage third-party certifications…
March 14, 2024
consumer trends
Sustainability Myth #2: Consumers Can’t Define Sustainability
Sustainability is a complex, nebulous, ever-evolving topic. Companies looking to create sustainable goals or offer more sustainable solutions often ge…
December 14, 2023
sustainability
Sustainability Myth #9: Consumer Expectations for Sustainability are Only in Food & Fashion
One of the primary jobs of insight professionals is to unearth, socialize, and unite stakeholders around emerging trends that can fundamentally transf…
July 18, 2024
brand marketing
Sustainability Myth #10: Sustainability Isn’t Enough to Transform a Brand
As sustainability has reached an inflection point with consumers across industries, many brands and retailers want to capitalize on their sustainabili…
August 15, 2024
sustainability
Sustainability Myth #6: Consumers Are Not Willing to Pay More for Sustainability
Over the past two decades, I have never left a meeting with a brand or retailer without someone asking me the question, “will consumers pay more for s…
April 18, 2024
consumer trends
Sustainability Myth #3: Sustainability Has Become a Leading Purchase Driver for Consumers
As the conversation around sustainability intensifies and more companies begin to offer sustainable solutions, insight professionals must prevent thei…
January 18, 2024
consumer trends
Sustainability Myth #7: Gen Z is Driving Sustainable Change
Now that Gen Z is coming of age and flexing their buying power and influence, a common misconception is that they will be the generation that will ush…
May 16, 2024