consumer behavior
Searching for Cultural Anthropology Insights
Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex…
May 14, 2024
Search Results
Your search for Scott McDonald found the following results:
ethnographic research
Shaping Consumer Insights Through Ethnographic Research
Ethnographic research seems to be having a moment, or rather moments, in this new AI-driven market research world. After all, a counterpoint to AI is…
August 13, 2025
media insights
Media Insights Report
The All Things Insights Media Insights community completed an extensive survey covering what folks are thinking, how they’re spending and the issues t…
February 3, 2023
insights leadership
Market Research Goes All In at TMRE 2025
A transforming market research community gathered at The Paris Hotel in Las Vegas on October 28-30, bringing together bright minds, engaging discussio…
November 10, 2025
strategic foresights
Evaluating the Use of Synthetic Data
This year’s recent “Road to TMRE” virtual event featured an insightful panel on, “Consumer Intelligence vs. Artificial Intelligence: The Showdown of t…
December 3, 2024
consumer insights
Navigating the Intersection of Consumer & Artificial Intelligence
This year’s recent “Road to TMRE” virtual event featured an insightful panel on, “Consumer Intelligence vs. Artificial Intelligence: The Showdown of t…
September 17, 2024
mental availability
Sharpening Your Brand’s Mental Availability
Just how likely does a brand come to mind when the consumer is in a buying situation? Is your brand in the top five of brand familiarity and recogniti…
October 20, 2025
consumer engagement
Navigating the Future of Media
The media landscape is evolving at a rapid pace, driven by technological advancements, shifting consumer behaviors, and societal changes. As we naviga…
October 1, 2024
artificial intelligence
Building Trust with Responsible AI Standards
With the growth of artificial intelligence in market research, there is a growing emphasis on making sure that the corporate enterprise has responsibl…
May 9, 2025